Lyft is testing a new rider experience with a small percentage of users

 Lyft is giving around 1 percent of its riders access to a different, beta user experience in its mobile app, starting today. The new look for passengers offers the same essential functionality, but is definitely a departure in terms of how the interface works for riders. Lyft says via a spokesperson that the new look and feel is “an exercise to learn more about our users” but… Read More

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