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August 17, 2017

Nielsen announces new division to measure esports sponsorships

 Another sign that e-sports are turning into a big business: Nielsen is launching a new division focused providing research and consulting to the industry. The measurement firm already has a unit focused on gaming — in fact, Nicole Pike, Nielsen’s vice president of gaming, said Nielsen Esports was created in response to growing interest from the firm’s gaming clients. One of… Read More

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