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Pay celebs to text or video message you with TipTalk

BYRON BAY, AUSTRALIA - MARCH 27:  Fans react to The Wailers performing live on stage at the 2016 Byron Bay Bluesfest on March 27, 2016 in Byron Bay, Australia.  (Photo by Mark Metcalfe/Getty Images) It has never been worth it for celebrities to respond to their endless digital fan mail — until now. TipTalk lets them set a price for a private text, photo or video response. The idea is that in their downtime, they could forge deeper relationships with their audience while earning enough to warrant at least a few seconds of their attention. Considering how the public comment reels… Read More

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Instagrammers really want you to turn on notifications to avoid death by algorithm

Fire Instagram today is an endless sea of meaningless posts asking you to turn on post notifications for each account you follow. Brands and professional Instagrammers are worried that they are going to disappear from your Instagram feed once the company turns on its algorithmic feed. We’ve been there before. When Vine or YouTube switched to an algorithmic feed, brands, YouTubers and Viners… Read More

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5 hard questions facing Oculus Rift

Oculus Quwestions Today, the future became the present with the launch of Oculus Rift. The reviews are in, but uncertainty hangs overhead with HTC and PlayStation’s VR headsets still on the way. Here are the tough questions that will determine what you should buy, the distribution of power between the platforms and VR’s effect on our lives. Should people buy Oculus Rift consumer v1, or wait… Read More

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NTT to buy Dell’s services division for $3.05 billion

shutterstock dell logo You may know Dell as a computer and server maker, but Dell also operates a substantial IT services division — at least it did until today. NTT Data, the IT services company of NTT, is acquiring Dell Systems for $3.05 billion.
The main reason why Dell sold off its division is that the company needs cash, and quickly. When Dell acquired EMC for $67 Read More

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Tech and policy can make Bill Gates’ ‘energy miracle’ a reality

low-energy With icons like Leonardo DiCaprio and Bill Gates using their powerful brands and personal convictions to turn the world’s focus toward the crisis of climate change and the long-lever arm of energy efficiency, it’s time for policy makers and practitioners to get serious about finding ways to take better care of our planet. Read More

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What marketers can learn from the economy of convenience

convenience If you think about it, money is a ridiculous concept. Without going into a William Jennings Bryan gold standard history lesson, let’s just say the idea that I can hold this thing, this little cloth rectangle of varying denomination, and exchange it for tangible goods and services is, at the very least, a system of belief. How we carry our money, and how we’ve evolved to think… Read More

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Live is having a moment

Screenshot 2016-03-23 14.54.13 Twitter, which turned 10 this week, has apparently made Live its entire organizing principle. At an all-hands meeting last month, Mark Zuckerberg declared live video a top priority for Facebook. Clearly, Zuck’s directing his fight toward Twitter’s Periscope, a mobile live streaming app which itself competed fiercely with Meerkat. Read More

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Beware the pitfalls of Silicon Valley

datapitfall A recent article in Frankfurter Allgemeine Zeitung titled “Will Facebook Enslave Us?” captures a sentiment prevalent among companies around the world: admiration for Silicon Valley — albeit, with a dash of fear. International media outlets eagerly cover disruption developing in labs up and down the San Francisco peninsula. Boards of directors are spending hours debating how… Read More

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